Fractional VP of Sales / CRO
Executive sales leadership that runs your sales engine week to week, without a full time executive salary.
Purpose
Lead and scale your sales team.
Best for
Owners who are still the best salesperson in the company.
What's included
- Weekly sales management
- Coaching and performance improvement
- Forecasting and pipeline discipline
- Hiring and onboarding
- Deal strategy on live opportunities
- Compensation and territory design
Outcome
A fully functioning sales engine without hiring a full time executive.
What a typical week looks like
Weekly sales management with your team, pipeline and forecast reviews, coaching on live deals, and strategy on the opportunities that matter most.
What it covers over time
Hiring and onboarding new reps, compensation and territory design, and performance coaching, so your sales engine improves without you running it.
Who this is for
Owners who are still the best salesperson in the company. If growth depends on you being in every deal, you need sales leadership. This gives you that leadership without paying a full time executive salary.
Common questions
- How is this different from a consultant?
- A consultant hands you a plan. A fractional VP of Sales runs your sales team with you every week.
- Can this lead to a full time hire?
- Yes. We can help you hire and onboard your own sales leader when you're ready.
Other ways we can help
Sales Engine Audit
Find out exactly where revenue is leaking before you spend another dollar on leads or hiring.
Sales System Build
We install the process, metrics and accountability that turn a group of reps into a repeatable sales engine.
A.R.I.A. Selling System
A modern, customer centric selling framework that replaces scripts and pressure tactics with trust and relevance.
Home Improvement Sales Training
In home sales training for home improvement and renovation companies, built on the A.R.I.A. Selling System, so your reps win the job at the kitchen table without discounting.
Elevate Your Sales Leadership
Coaching for sales leaders who want to lead, not manage. Strategy, standards and team performance.
Sales Coaching: One on One
Private monthly coaching to sharpen your conversations, your confidence and your close rate.
Take the Risk Out of Hiring Sales Talent
Sales hires either drive growth or cost you dearly. We help you find, assess and onboard the right ones.
Get your free Sales Engine Audit
A 30 minute call. We review your current sales process, find the bottlenecks costing you revenue, and show you the quickest wins. No obligation.



