
What's inside (4 documents):
📞 Inbound Call Script
A step-by-step script to convert service calls into booked jobs — covering the opener, qualifying questions, pricing questions, and close. Includes a voicemail script and call notes sheet.
🛡️ Objection Handler Guide
14 word-for-word responses to the objections every trades business hears — "too expensive," "I need to think about it," "I'll get another quote," and 11 more. Each response includes a coaching note explaining the strategy behind it.
📧 5-Touch Follow-Up Sequence
Email + text templates for every stage: quote sent, no reply, soft check-in, last touch, and a 30-day win-back. Includes a version for jobs you lost to a competitor — the one most contractors never send.
🔄 Maintenance Agreement Pitch
A 4-step script to upsell a service plan on any call or job. Includes the recurring revenue math, the best moments to pitch, plan objection responses, and a sample pricing structure for Basic and Premium tiers.